Digital Marketing Strategy B2B Marketing Analytics Market Research

Digital Marketing Strategy

Impact Energi, Phoenix, AZ | June 2023–April 2024

Led comprehensive digital marketing strategy for a B2B energy company, focusing on data-driven decision making, market research, and customer relationship management. Transformed marketing outcomes through strategic analytics and targeted campaigns.

Key Responsibilities

  • Marketing Strategy Development & Execution
  • Market Research & Competitive Analysis
  • HubSpot CRM Management & Optimization
  • B2B & B2C Relationship Management
  • Information Management & Coordination
  • Brand Presence Enhancement

Technologies & Tools

  • HubSpot CRM Platform
  • Google Analytics & Data Tools
  • Market Research Platforms
  • Email Marketing Systems
  • Social Media Management
  • Content Management Systems

Strategy Implementation

  • Customer Journey Mapping & Optimization
  • Content Strategy Development
  • Multi-Channel Campaign Coordination
  • Lead Generation & Nurturing
  • Performance Measurement & KPIs

Key Achievements

  • Increased lead quality through better targeting
  • Improved conversion rates by 40%
  • Enhanced brand presence in target markets
  • Optimized resource allocation based on data
  • Streamlined customer relationship processes