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Consulting for small businesses

Every problem has a
solution waiting
to be built.

I help small businesses find where time and money are leaking, then I build the fix. It's usually simpler than you'd expect, and we start with one small project.

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HubSpot Zapier n8n Claude API Google Apps Script Jira Monday.com Salesforce Looker Studio Airtable HTML / CSS / JS Git
Results
350+ hours a year saved for one CEO's office with AI and Zapier automations
~130 purchase requests through a process that was live three weeks after I joined
540+ vetted contractors managed for one company's projects
Capabilities

One operator.
Every layer.

  • A fresh pair of eyes on the whole business.

    When you're in the business every day, it's hard to see where the time goes. I look at it from the outside, find the one problem that matters most, and tell you what it's costing.

  • Day-to-day work that runs properly.

    Clear processes, purchasing that goes through one door, a simple way to track projects, and a CRM people trust. It isn't glamorous, but everything else sits on it.

  • Stop doing by hand what a system can do.

    If someone is copying data from one tool to another, that's a job for software. I connect your tools with Zapier, Make, n8n or a bit of code, and write it down so your team can run it without me.

  • A website you're happy to send people to.

    Fast, hand-coded sites with no page builders. Easy to find on Google and easy for you to update.

See it run

What “automated” looks like in practice.

A new inquiry comes in and five things need to happen. Here, nobody has to remember any of them. (Simulated demo.)

  1. Form submittedWebsite
  2. Validate & dedupeWebhook
  3. Create the contactCRM
  4. Notify the teamChat
  5. Update the reportDashboard
workflow.log
Waiting for a trigger
How it works

Discovery, plan, implementation.

The whole process is built around one thing: a result you actually want, a good chance of getting it, soon, and without much effort on your side.

Discovery

We talk about what's really going wrong

A free 30-minute call. I ask what's happening, what it's costing you, and what you've already tried that didn't work. By the end we both know the actual problem, not just the symptom.

Plan

You get the outcome in writing

A short plan that starts with what the business looks like once this is fixed, then what I'll build to get there, how long it takes and what it costs. You approve it before anything starts.

Implementation

I build it and you watch it work

I do the work myself, in days or weeks rather than months, and hand over something you own and understand. The first project is small on purpose, so you see a result before committing to more.

Product lab

Things I build for myself.

I also design and build my own software, start to finish. It's where I try new ideas before using them on client work.

Household OSIn development

YonkUnity

A self-hosted household operating system covering calendar, recipes and shopping, documents, finances and projects. It runs on a single machine at home, with no third party holding the data.

Next.jsFastifyPostgreSQLRedis + BullMQ
Marketing automationIn development

Nexus Marketing OS

A self-hosted marketing platform with email and WhatsApp campaigns, automation workflows, contact management, lead scoring and an AI assistant.

FastifyPrismaDockerClaude API
AI calendarIn development

Rainbow

A calendar that places the day on a circular time ring, shows tasks as floating balloons and reschedules by voice command.

ReactFramer MotionExpressVoice + LLM
Real-time musicIn development

LetsJam

A session tool for musicians. One person leads, and every screen in the room follows the song in sync.

Next.jsWebSocketsTypeScriptPWA
Pricing

Start small. Pay for what you need.

Discovery call
Free

A free 30-minute call. We work out what's really going wrong, what it's costing you, and what's worth fixing first. No pressure to go further.

Project work
₪250/ hr

Start with one fix. I send an estimate and you approve it before I begin, so you always know the cost. A first project can be just a few hours.

Ongoing support
Let's talk

If you'd like continued help after the first fix, we agree on a scope and a monthly cost together. You can change it or stop whenever you need to.

There's no minimum project size, and you don't pay anything until you've approved an estimate.

Contact

Let's figure out what you need.

Tell me what's going on in the business. You don't need a brief or a plan. Working out the real problem is part of the job.